Info Architecture & Content Strategy

Information architecture is really just the practice of figuring out who your site is for and what you want it to accomplish and then putting together a roadmap before you invest time and money in graphic design and technical development. It’s really not a radical concept. Most people hire an architect before they put a hole in their house wall to build an extension. Most people check a map or Google maps before getting in the car for a long trip. Websites are no different. Early planning saves time and money later and is the best guarantee that you’ll actually get the website you want at the end of the process.

The user is at the core of our design philosophy. Ultimately websites aren’t about something, they’re for someone. We specialize in sifting through all your diverse content and helping your organization turn that into a site architecture and design that works for your audiences, that communicates your brand message and that meets the goals of your organization. All three pieces have to be there for your site to be successful.

Our IA/content strategy engagements can include any or all of the following components:

• Usability analysis of your current website
• Competitor website analysis
• User profiles/persona development
• Typical scenarios and use cases development
• Content inventory
• Information architecture
• Wireframing
• UX/UI design
• Prototyping
• Usability testing

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where—” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

–from Alice’s Adventures in Wonderland by Lewis Carroll.